We believe the behavior and technology shifts of today will define generations.

We back the Seed stage teams driving innovations that make every day healthier & happier, for everyone. We invest in b2c and b2b2c companies creating massively impactful, long-term solutions for everyday human needs—preventative care, longevity, holistic wellness, affordable nutrition, efficacious ingredients, sustainable materials, commerce enablement and many more.

Our inaugural fund is dedicated to supporting the next generation of founders with a new venture playbook: one that’s focused on bold innovation, long-term defensibility, and capital-efficient scalability from the inception.

By founders. For founders.

Palette is founder-led and founder-backed.

We’ve been there, so we know the value of operational support at the earliest stages. We want to help founders achieve their ambitions through capital, community, and connection.

GPs, Nina Faulhaber and Rana Taghdisi Argenio are ex-Goldman Sachs and ex-Index Ventures, and have spent the past decade as founders and operators of their own venture-backed and bootstrapped companies, across DTC, Wholesale and Manufacturing.

WHERE WE INVEST

Human Flourishing

Thoughtful Consumption

Future Families

Innovative Technologies

Commerce Stack

Stage: Pre-Seed, Seed, Series A
Check sizes: $150-500K

Our Portfolio

Martie

Martie is an online discount grocery store that delivers shelf-stable groceries and household items right to your doorstep for up to 70% less than you'd pay at your grocery store. Visit Martie.

Palette Fund I

GP’s Portfolio

Trellis

Trellis is powering generational health with the first family-based intelligent health operating system. With a single click, Trellis securely pulls 10+ years of personal health data and builds a prediction engine personal to each family’s health. Visit Trellis.

Palette Fund I

Graymatter Labs

Graymatter develops natural, plant-based alternatives to pharmaceutical drugs, specifically targeting cognitive enhancement and mental health. Their flagship product, Bright Mind, is the first drinkable supplement formulated to enhance focus, energy, and productivity. Visit Graymatter.

Palette Fund I

Float

Float makes financial systems work better for people. Float’s agentic AI automatically reimburses consumers’ eligible health & wellness purchases with pre-tax FSA/HSA dollars. For merchants, Float expands the $140B+ FSA/HSA market without checkout friction, enabling subscriptions, offline retail, and telehealth at national scale. Visit Float.

Palette Fund I

iota

iota is pioneering nutritional bodycare: a new category grounded in the science of the skin microbiome and its role in whole-body health. Iota integrates a proprietary blend of microbiome-balancing prebiotics and postbiotics with a comprehensive matrix of multivitamins, minerals, and clinically studied actives. Visit iota.

Palette Fund I

Stealth

Tracking is the starting line, but data only matters when it actually changes what comes next. We believe the next frontier in sleep is intervention: real-time, personalized inputs that actually change how the body rests and recovers. Deeper sleep, better efficiency, and better days that follow >>> launching Q2 2026.

Palette Fund I

  • Martie

  • Chiyo

  • Proper Good

  • Deliveroo

  • Away

  • Caraway

  • Ceremonia

  • Public

  • Cadence

  • BelliWelli

  • Paravel

  • Eight Beer

  • Kintra

  • Chillhouse

  • Brij

  • FlagshipRTL

  • Trellis

  • Graymatter Labs