We believe the consumer behavior and technology shifts of today will define generations.


We back the early-stage teams driving innovations that make every day healthier & happier, for everyone. We invest in b2c and b2b2c companies creating impactful, long-term-oriented products for everyday human needs — health & wellness, longevity, kids & family tech, better food & nutrition, science-driven beauty, commerce enablement, and more.

Our inaugural fund is dedicated to supporting the next generation of founders with a new venture playbook: one that’s focused on bold innovation, long-term defensibility, and capital-efficient scalability from inception.

By founders. For founders.

Palette is founder-led and founder-backed.

We’ve been there, so we know the value of operational support at the earliest stages. GPs, Nina Faulhaber and Rana Taghdisi Argenio are ex-Goldman Sachs and ex-Index Ventures, and have spent the past decade as founders and operators of their venture-backed and bootstrapped companies, across DTC, Wholesale, and Manufacturing.

FRIENDS & FAMILY LETTERS

Venture that’s rooted in community and candor. Follow along as we share our thesis-led perspective on building the next generation of enduring consumer companies.

Current Musings: 🎨 H1 2026

Prior Meanderings: 🎨 2025 🎨 2024

WHERE WE INVEST

Human Flourishing

Thoughtful Consumption

Future Families

Innovative Technologies

Commerce Stack

STAGE
Pre-Seed, Seed, Series A

CHECK SIZES
$100-500K

Our Portfolio

Stealth

Consumer healthcare across Europe and Great Britain is shifting rapidly from reactive treatment to proactive longevity, and we are building the infrastructure to power it. A new AI-native player that integrates dynamic biological data + clinical expertise into a single interface for continuous health optimization. The goal is simple: make high-touch, preventative medicine accessible at scale. Launching late 2026.

Palette Fund I

Stealth

Traditional hair dye is officially being reimagined. Powered by proprietary pigment replacement technology, a non-dye treatment restores natural hair color in a single, 20-minute application across a wide range of hair types. Finally, true innovation to a massive personal care category that has relied on chemical-heavy formulas for far too long. Launching Fall 2026.

Palette Fund I

Kimba

Kimba optimizes sleep through data, AI, and scent. Utilizing wearable data + beautifully designed hardware, Kimba’s scent therapy measurably improves sleep. We believe the next frontier in sleep is intervention: real-time, personalized inputs that change how the body rests and recovers. Deeper sleep and better days that follow. Visit Kimba.

Palette Fund I

iota

iota is pioneering nutritional bodycare: a new category grounded in the science of the skin microbiome and its role in whole-body health. Iota integrates a proprietary blend of microbiome-balancing prebiotics and postbiotics with a comprehensive matrix of multivitamins, minerals, and clinically studied actives. Visit iota.

Palette Fund I

Burst

Burst makes financial systems work better for people. Burst’s agentic AI automatically reimburses consumers’ eligible health & wellness purchases with pre-tax FSA/HSA dollars. For merchants, Burst expands the $140B+ FSA/HSA market without checkout friction, enabling subscriptions, offline retail, and telehealth at national scale. Visit Burst.

Palette Fund I

Graymatter

Graymatter develops natural, plant-based alternatives to pharmaceutical drugs, specifically targeting cognitive enhancement and mental health. Their flagship product, Bright Mind, is the first drinkable supplement formulated to enhance focus, energy, and productivity. Visit Graymatter.

Palette Fund I

Trellis

Trellis is powering generational health with the first family-based intelligent health operating system. With a single click, Trellis securely pulls 10+ years of personal health data and builds a prediction engine personal to each family’s health. Visit Trellis.

Palette Fund I

Martie

Martie is an online discount grocery store that delivers shelf-stable groceries and household items right to your doorstep for up to 70% less than you'd pay at your grocery store. Visit Martie.

Palette Fund I

GP’s Portfolio

Deliveroo*, Away, Caraway, Ceremonia, Public, Cadence, BelliWelli, EIGHT, Kintra, Chillhouse*, Brij, Flagship, Proper Good (Palette SPV), Chiyo (Palette SPV)

*Exited

  • Kimba AI

  • iota

  • Graymatter

  • Burst

    Burst

  • Martie

  • Trellis

  • Deliveroo

  • Away

  • Caraway

  • Public

  • BelliWelli

  • Cadence

  • Chillhouse

  • Ceremonia

  • Brij

  • FlagshipRTL

  • Chiyo

  • Proper Good

  • Eight Beer

  • Kintra